FLORIDA, MIAMI: Alix Earle overtakes MrBeast and Taylor Swift to reign as Gen Z's leading social media icon, according to Piper Sandler Report.
In a surprising turn of events, Alix Earle, the 22-year-old University of Miami graduate, has emerged as the leading Gen Z social media personality, leaving behind renowned figures like MrBeast and Taylor Swift, according to the latest 'Taking Stock With Teens' survey by investment bank Piper Sandler.
This remarkable rise has sparked interest in how this emerging star achieved such prominence seemingly from obscurity.
Meteoric rise of Alix Earle
For more than twenty years, the Piper Sandler survey has acted as an authoritative resource for understanding the preferences of American teenagers, covering a wide range of topics from favorite brands to popular culture figures.
Hence, when the outcomes of the survey on Gen Z social media personalities were disclosed last week, it came as a surprise to many. At the top of the list was Alix Earle, a figure who hadn't even ranked among the top 10 in the preceding survey conducted last autumn.
Alix Earle has triumphed over a star-studded lineup, emerging as the numero uno social media personality among Generation Z.
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Earle's ascendancy to the top spot has taken the digital world by storm, outshining well-established icons like MrBeast, Taylor Swift, Drake, Kai Cenat, Andrew Tate, and a host of other illustrious names.
Her path to becoming a social media sensation began in 2020 when she initiated her presence on TikTok.
Her content mainly featured engaging "Get ready with me" style videos, in which she adeptly narrates her makeup routines while discussing her daily experiences, crafting the impression of a friendly video call with her audience.
Nevertheless, her breakthrough occurred in 2022 when she openly discussed her battle with cystic acne, gaining the affection of millions of followers.
Alix Earle's podcast surpasses the ' The Joe Rogan' podcast
With a total audience of more than 8.9 million followers on TikTok and Instagram, Earle broadened her influence by becoming a part of the Unwell Network, which is owned by Alex Cooper, the powerhouse behind the 'Call Her Daddy' podcast.
This collaboration led to the debut of her podcast, 'Hot Mess With Alix Earle,' just last month. In a remarkable achievement, her podcast briefly rose to the number one position on Spotify's podcast charts, even surpassing 'The Joe Rogan Experience,' marking a sensational milestone.
Alix Earle originates from Monmouth County, New Jersey, and is part of an affluent family. Her father, Thomas "TJ" Earle, was previously involved in a tabloid controversy due to an affair with Ashley Dupre, who was a central figure in the infamous sex scandal involving former New York Governor Eliot Spitzer.
Earle's open discussions about her father's indiscretions on various social platforms have garnered her followers' affection, establishing a sense of an intimate, best-friend connection with her fan base.
This parasocial relationship has contributed to her remarkable rise in the world of social media.
Although Alix Earle may have outperformed even Taylor Swift in the Piper Sandler rankings, it's clear that she has learned a few tricks from the pop star herself.
Similar to Swift's attention-grabbing romance with NFL star Travis Kelce, Earle has a noteworthy relationship with Miami Dolphins wide receiver Braxton Berrios. As the saying goes, every little bit counts when you're an influencer.
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